Protero - From lion's den to Irish meadows

Protero - From lion's den to Irish meadows

We are two brothers and our mutual friend. Since 2011 we are running a company together. All we needed was an office space and a small storage area. Instead of a cold and lonely office, we really liked the idea of renting a little shop where we would open a "Fitness/Protein-Café".

We were barely finished ssetting up the café when a Sony Pictures agent walked in and asked if we were interested to take part in a new TV-show. How could we have said no? Obviously, we agreed.

On this show called "Höhle der Löwen" ("Lion's Den"), we were accused of not having done enough work. Well, actually, we think we did a lot. In only a few months we built a new and successful company from scratch, while we were all working full time on our main jobs. Of course there was a little missing here and there, because this company was a side hustle.

Some have believed Protero to be dead, but we were never really gone. With our TV appearance, we were able to build a wonderful relationship to our Irish supplier and started to concentrate fully on our grass-fed whey protein. The Café and the Superfoods had to make room. And instead of putting everything into marketing, we put everything into Amazon. This helped our processes stay lean, satisfy our customers and gain new customers while still working on our main jobs.

Real products for real people

We're not showing beautiful images of beautiful people - instead, we'd much rather show you were our products come from. Grass-fed farming, modern manufacturing and innovation enable us to offer unique products that are good for your body, taste great AND can be enjoyed with a completely clear conscience.